Shreya Dhar Chowdhury is the founder and sole operator of Madeleine Patisserie, a home bakery that offers cakes and other baked goodies for both humans and dogs. Moreover, her menu also provides vegan, keto, sugar-free & gluten-free options to the customers.
Shreya started Madeleine Patisserie in December 2017, and hasn’t looked back ever since. She likes trying new things at her bakery and that’s why she loves making customised cakes that give her the chance to do something extra special and specific for a particular order. Experimenting with the themes, colour palette, flavours and adding different floral elements and designs to her cakes helps her in keeping the monotony at bay.
In this episode, Shreya has talked about each and every minute detail and factors that have led her to start Madeleiene Patisserie. She has seeked every learning and experience as a growth opportunity and has come a long way from starting as a novice to becoming a high-end professional baker who has now figured out her right market, products, menu, packaging, deliveries and social-media presence.
“Over the years I have realised that if you don’t set your market right from the very beginning, it is very difficult to make a shift later… had I been catering to this current segment that I am currently catering to from the very beginning, my market would have been much wider by now. But, since I had to make that shift, I lost a lot of clients on the way and had to make a new clientele”
– Shreya Chowdhary, Madeleine Patisserie
Topics Covered in this episode:
- Shreya’s early journey and training as a baker
- Her experience interning at a hotel vs interning at a home bakery
- What baby steps she took before self-funding her home bakery
- How she spread a word about her bakery and got her first orders
- Instagram’s algorithm, the importance of engagement and why having your own website is a safer option
- Third party deliveries and experience
- The lockdown period for Madeleine Patisserie
- Legalities needed for home bakeries
- How Shreya maintains the quality of her products
- What all factors decide the selling price of your products
- How she came up with the idea of making cakes for dogs
- What things does she keep in mind before baking cakes for dogs
- Her Consistent & Seasonal Menus for humans as well as for dogs
- Her take on collaboration and food/dessert festivals
- What things she would do differently having the present knowledge and experience
- Shreya’s future plans for Madeleine Patisserie
You can find Madeleine Patisserie on web portals like Instagram, Facebook, Zomato, Wedmegood, Justdial, Restaurant-guru, Magician, Nicelocal, Cakerush, LLB, Eatcaketoday and Tripadvisor. Some of the links are mentioned below. Best way to directly reach out to her is via WhatsApp text.
Links:
Madeleine Patisserie :
Instagram: https://www.instagram.com/madeleinepatisserie17/
Zomato : https://www.zomato.com/ncr/madeleine-patisserie-chittaranjan-park-new-delhi
Facebook: https://www.facebook.com/madeleinepatisserie17/
Other Mentioned Links:
Puppychino Delhi: https://www.instagram.com/puppychinodelhi/?hl=en
Paw-patisserie : https://www.pawpetisserie.com/shop
Schmancy (Packaging boxes): https://www.schmancy.in/
CupcakeJemma: https://www.youtube.com/user/CupcakeJemma
Bigger Bolder Baking: https://www.youtube.com/user/GemmaStafford
Adalicious (Eggless baking): https://www.youtube.com/c/Adilicious/featured
Nigella Lawson: https://www.youtube.com/c/NigellaLawsonChannel/featured
