Shivya Gupta is the founder and the owner of Bake Your Own Brownies by Shivya (BYOB). She is a custom cake designer from Ghaziabad, who started off 2 years back as a home baker and opened up a Boutique Bakery Display Studio and a commercial kitchen set-up after a year in 2021. She successfully sustained her bakery business and her new set-up through covid, and now proudly runs it along with 3 team members.
From having zero interest in baking to building a successful bakery business, a loyal team, and a massive clientele, Shivya has surpassed against all odds with her dedication and hard work. Learn about her pro-baker thought process, her ups and downs, and everything about her journey in this episode.
“Do not do branding in the hopes of sales; do branding in the hopes of marketing. It will make your brand name reach places…Don’t do branding in the hope of Sales…Sales can be done when you get the query and you have it in your hand but Marketing & Branding is an investment from the point of view of increasing your brand’s name.”
– Shivya Gupta, BYOB
Topics Covered in this Episode:
1:50 – The Mindset to have towards fellow Bakers
3:26 – Difference between a commercial bakery and a boutique bakery
4:42 – How BYOB got started
7:27 – How to convince people about your pricing
11:12 – How BYOB coped with Covid
15:35 – BYOB’s team and hiring
16:48 – Staff Training & building loyalty
22:13 – Why the name – BYOB?
24:00 – Logo Designing
25:05 – Packaging, Manufacturers
27:25 – Products & Flavours offered in BYOB
28:57 – How Shivya Priced her menu
30:58 – Should you reinvest or withdraw your salary in the start?
35:20 – Display Studio Model of BYOB
37:27 – How to avoid discount Models
40:14 – How to maintain a balance between personal & professional life
42:58 – How BYOB handle their Delivery
52:22 – Zomato for Bakers
53:34 – Promotions and Marketing
57:33 – Product Procurement
1:00:47 – Marketing & Branding
1:02:37 – The myths related to baking career
Links
Packaging Manufacturers
Impressioncart
Schmancy
Delivery:
Wefast / Borzo
Pidge
Lala moves
Swiggy Genie
Zomato
Vendors:
Sagar Essence , Ghanta Ghar
Baker’s Lounge, Indrapuram
Kartikeya Essence Mart (Raw Material)
Nilash Banker’s Bank, Vaishali
