Get Frosted Today is a mother-daughter bakery start-up that kickstarted during the pandemic where Sehr handles social media marketing and branding while her mother owns the baking space! Their product placement has been to offer bite sized dessert for a guilt free indulgence and therefore they specifically offer mini cupcakes, cookies and brownie boxes with a variety of flavours and customisation.
In this episode you will learn how having a niche market, strategic branding, taking constant feedbacks and acting upon them from the very beginning can help your Bakery business grow exponentially. Here, Sehr has shared the story, thoughts, experimentations and tips that has helped her home bakery business grow into a successful Online & Offline bakery brand in Delhi, NCR as well as Mumbai.
“Taking Constant Feedbacks has been at the heart of what frosted is…If you are not listening to the customer voice, if you are not listening to the people you are trying to serve, then who are you creating your products for?” – Sehr Taneja, Get Frosted Today
Our strategy has been “It’s easier for us to have a team that enable and allow us to grow than stifle growth because we can not have enough hands on boards”
Topics Covered:
2:19 – 9:30: How, When & Why “Get Frosted Today” started
9:30 – 13:10: 7 Steps Taken when setting up Frosted
13:10 – 16:12 : Delivery Partner & Packaging for cupcakes
16:12 – 17:02 : Raw Material Procurement
17:02 – 18:46 : First Professional Order
18:47 – 21:50 : Importance of Feedback (Build, Measure, Learn Loop)
23:15 – 25:35 : How Frosted Priced their Products
25:36 – 26:38 : How did Frosted Get their first Kiosk Set-up?
26:38 – 27:30 : How to Set-up and Run your first Kiosk/outlet
27:32 – 28:22 : How & Why Frosted hired a team within 3 days
28:40 – 30:10 : How Kiosk or outlets can help your bakery business.
30:15 – 31:50 : Frosted Team Building
32:10 – 38:30 : Was Hiring a Challenge for Frosted? How & Who did they hire?
36:55 – 39:18 : How to intern at Get Frosted Today?
39:20 – 41: 50: Why launch a website for your brand?
41:50 – 42:32 : Which mode & platform can generate more orders?
42:42 – 43:32 : What to keep in mind when running online ads?
43:34 – 44:57 : Marketing Strategy of Frosted
45:00 – 45:39 PR and Collaborations to help the business
45:40 – 47:50 : Experimentations and Baking Disasters
49:02 : 50:12 : Flavour testing
50:14 – 52:43 : Why Frosted focus on Personalisation & Customisation?
52:45 -53:45 : Most Memorable order for Sehr.
53:50 – 54:39 : Average Monthly Orders (as per 2021 data)
54:40 – 56:50 : How to plan your monthly Budget?
56:51 – 58:56 : What Would Sehr do differently if she started all over again?
58: 57 – 1:00:29 : How to maintain the product shelf life in Outlets.
1:00:30 – 1:00:55 : Frosted’s Menu
1:00:55 – 1:01:31 : A must read book for bakery entreprenuers.
1:01:33 – 1:03:42 : How to stay motivated when business get’s tiring
1:03:46 – 1:04:22 : How to get new orders?
1:04: 25 – 1:05:35 : Future Plans for Frosted
Links:
GET FROSTED TODAY
Website: https://www.getfrostedtoday.com/
Instagram: https://www.instagram.com/getfrostedtoday/
Facebook: https://www.facebook.com/getfrostedtoday
PACKAGING
Srishti Khurana Invitation: https://www.instagram.com/srishtikhuranainvitations/
Dabba Factory: https://dabbafactory.com/
DELIVERY
Pidge: https://www.pidge.in/
MATERIAL PROCUREMENT
Pigmento: http://pigmentoindia.com/
BakersVille: http://www.bakersville.in/
Amazon: https://www.amazon.in/
BOOK
The Lean Start up : https://www.amazon.in/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
INTERNSHIP
For interning at Get Frosted, email at hello@getfrosted.com with statement of interest and CV
