The Cake Company is a bakery, only confectionery- based in Gurgaon, operating from a commercial space. It got started in 2018 by two sisters, both playing at their strengths.
Chef Chhavi, is the brand face and handles all the operations while Shivani is the co-founder and the marketing head at the company. It was their common love and interest for baking, cooking and hospitality that sowed the seeds for their cloud Kitchen – The Cake Company.
The idea behind their bakery was to introduce American Desserts to the Indian Audience. They pioneered the 10 layered chocolate cakes in India. Their designer drip cakes, big American cookies, chocolate tubs and gelatos are a huge success among their audience.
In this episode, Chhavi and Shivani Khatter share how they trained themselves in their respective fields and how they overcame the obstacles to set up their bakery. They also gave insights into the equipments they use in their kitchen and shared about the team behind The Cake Company.
“Do what you are very good at and sell it the best way possible. You have to truly believe in the product. If you find it is crazy good, it is going to sell like crazy good” – Shivani, The Cake Company
Some topics covered in the podcast:
– Chhavi & Shivani’s background & training
– Challenges while Setting up a kitchen from scratch, trademarking the brand, looking for vendors, and working with a consultancy.
– How they handle in-house deliveries and deliver all over Delhi, NCR
– How to decide the Menu and figure out costing for the products
– Experimentation with different flavours
– How to Increase your Social Media Following
– How to get B2B Collaborations
Links Mentioned in the podcast
The Cake Company :
Instagram – https://www.instagram.com/thecakecompanyin/?hl=en
Facebook – https://www.facebook.com/thecakecompanyin/
Zomato – https://www.zomato.com/ncr/the-cake-company-dlf-phase-1-gurgaon/order
Chef Chhavi Khattar – https://www.instagram.com/chefchhavi/?hl=en
Shivani Khattar – https://www.instagram.com/khattarshivani/
Jean Marie Auboine – https://www.jmauboinechocolates.com/
Pidge Delivery Service:https://www.pidge.in/
