Run by Ravneet, the Head Chef & Simar, the Marketing Head, Fleurons is a purely eggless bakery with available vegan options that made its mark as one the premium bakeries of Delhi. Converting each and every recipe from egg base to eggless was the most challenging thing for Chef Ravneet. However, with a lot of research and experimentation, she successfully found the right substitutions for eggs for every product in her Bakery. Nowadays, She and her team are also constantly working on expanding Fleurons’ Healthy-Vegan Menu.
With Ravneet’s unique and extravagant cake designs and flavours, and Simar’s excellent & well sorted marketing and branding strategies, Fleurons has grown from Zero to a five figure bakery in their first 8 Months! How did they achieve that? Well, we have unraveled all the events in their journey that has helped Fleurons become such a popular Bakery Brand in such a less amount of Time.
This is a must listen episode for every new and aspiring baker in town as this episode is loaded with Pro-tips for bakers like how to decide your right audience, how to sell premium products to new customers, how to bring new cake designs in the market, how to create & maintain a healthy customer-relationship, how to have more engagement on your posts, among so many other tips!
“The First Thing I do is – ask the customers their budget. It’s very important to respect their budget. Not everybody comes from an effluent family or they have effluent budgets to spend on a cake. Accordingly, we make the customisation for their cakes and we always ask them to select their cake colours from Pantone Shades, which is again very important” – Simar, Fleurons
Other Topics Covered
– How they started Fleurons in 2018
– Ravneet’s training as Baker
– Why & how they shifted from a regular to a 100% eggless bakery
– How did their business pick-up and grew during 2020
– How they set-up their kitchen and Team
– How do they train their staff
– How to and How not to Edit Your Posts for Insta
– Important points to consider when uploading the product-photos on Instagram
– What other career options do Bakers have in the same industry
– Things to keep in mind when sponsoring posts and ads on social media
– How to choose the right customers & deal with them
– How did they come up with LED Geode Cakes
– Why do they go for Plastic-free and environmentally friendly Packaging
– The Eggless, Healthy & Vegan Products on Fleurons’ Menu
– Why and how to avoid plagiarism in the industry
– How to ensure safe deliveries of your products
– How to ensure the quality and shelf-life of the baked goods
– The unsung heroes behind Fleurons’ success
– Why Fluerons never follow the market or bakery trends
– Importance of Pantone Shades for Bakers
– Fleurons Future ventures and growth plan
Links:
Fleurons Bakery
Instagram: https://www.instagram.com/fleuronsindia/?hl=en
Facebook: https://www.facebook.com/Fleurons-497926157254535/
Raw Material Procurement:
Bakewala – https://www.bakewala.com/
