Sanjana Aggarwal has been a self taught Baker, who experimented with her mother’s recipes, infused them with liquor and started her own bakery – TDB, The Dessert Bar. Her love for desserts and liquor is what has inspired her to start her Home Bakery which now runs as a Cloud Kitchen. “My goal was to present each form of dessert into an alcohol infused version”.
Sanjana had always wanted to get into the food & beverage industry. Therefore, she quit her job in 2018 and the same year, started with her Bakery. She got on board a professional patisserie chef as her co-baker, Mr. Pramod Negi, whose experience, knowledge and technical expertise immensely helped in giving a good start to her venture.
Post Covid, TDB saw some adjustments and it has now become a family business wherein each member is contributing to the bakery as per their skills.
In this episode, Sanjana has talked about how she made a career shift and right-after started with her bakery; her approach and tactics for offline and online marketing; why she had to shut her cafe in a few months; the effects of Covid on her business and how to reach out and collaborate with other cafes.
“I used to wake up in the morning, check Zomato and make a list of all the new cafes that have opened up in the vicinity. I then used to contact the owner or the manager and propose a collaboration plan to them; that’s how I got to supply my products to other cafes … All you have to do is to step out of the house” – Sanaja Aggarwal, TDB The Dessert Bar
Other Topics Covered:
- How Sanjana came up with the concept of liquor based desserts
- The early days of her Bakery
- Do we need a Liquor License for alcohol infused sweets?
- What went wrong when she had opened up her cafe
- What things to keep in mind when opening up a cafe
- How she fixed the Deliveries of her Products
- How to do B2B and B2C marketing
- The logo design and rebranding of TDB, The Dessert Bar
- The products, pricing and menu of The Dessert Bar
- How to get more customers on social-media
- How to partner and sell your products in other cafes
Show Links:
TDB, The Dessert Bar
Instagram: https://www.instagram.com/tdb_thedessertbar/?hl=en
Facebook : https://www.facebook.com/tdb.thedessertbar/
Zomato: https://www.zomato.com/tdbthedessertbar
Mr. Pramod Negi: https://www.facebook.com/pramod.singhnegi.7
Delivery Partner:
Pidge: https://www.pidge.in/
Cafe Collaboration:
Branch Cafe: http://zoma.to/r/18567806
Raw Materials Procurement:
Baker’s Solution : https://www.justdial.com/Delhi/Baker-Solutions-Near-Esscx-Farm-Adchini-sarvodaya-Enclave/011PXX11-XX11-140208162127-G8D6_BZDET
